Much like it’s odd when the NBA uses rock anthems (read: white people music) to promote the NBA playoffs, the NHL has featured first Eminem in their Stanley Cup Finals promos and now Snoop Dogg:

The video includes some great shots of players walking into the arena before games (Blair Betts, Patrick Kane and Mike Richards, among others). What began with the “History will be made” commercials continues with these Stanley Cup ads, continual strokes of genius from the NHL in their postseason advertising.

And after tonight, we’ll have a new “History will be made” spot to watch continually heading into Friday’s Game 7…